CheapSmells.com, now renamed allbeauty.com was launched in 2004 and are a purely web based cosmetic and skincare company. They were initially formed to sell just perfume but due to huge customer demand for quality products at affordable prices, they branched out into offering the best quality aftershaves, skin and care products and cosmetics.
My aim was to create a coherent set of signs and symbols for their Warehouse, in keeping with the clean and friendly aesthetic of their logo and corporate colours. I wanted to make sure the signage was as simple to grasp as possible – baring in mind that 80% of staff are from different countries, many of which may not speak English very well. I also created a pocket sized staff handbook for all new staff members, to act as a guide to all the signs and symbols within the Warehouse.