Signage System …
CheapSmells.com was launched in 2004 and are a purely web based cosmetic and skincare company. They were initially formed to sell just perfume but due to huge customer demand for quality products at affordable prices, they branched out into offering the best quality aftershaves, skin care, hair care products and most recently cosmetics.
My aim was to create a coherent set of signs and symbols for the Warehouse at CheapSmells, in keeping with the clean and friendly aesthetic of their logo and corporate colours. I wanted to make sure the signage was as simple to grasp as possible – baring in mind that 80% of staff are from different countries, many of which may not speak English very well. I also created a Staff Handbook that was pocket sized for all new staff members, to act as a guide to all the signs and symbols within the Warehouse.
