Reclaim ConservationBrand Identity
What a privilege to have been given the chance to work with such an amazing team of people.
My brief was to create a brand identity informed by African and South American influences, that reflected who this group are and what they stand for. An identity that was easily recognisable without being too complex.
The title of their manifesto: Activists and communities Vs. mainstream conservation myths.
Their aim: Through activist work with communities and law enforcement, through academia, mass and social medias, will prove and inform the public that: Conservation is Activism; Conservation is against corruption; Conservation is against all kinds of discriminations; Conservation is against Right wing, capitalist exploitation.
‘Reclaim’ being the acronym for:
Radical; Environmental; Community-Led; Activist; Interdisciplinary; Militants
And ‘Conservation’, of course, being the preservation, protection and restoration of the natural environment and wildlife.
I will watch with great interest as this group lead, advocate for and influence many community-led projects that will have an impact on a global scale.