Saffery Rotary Walk

Brand Identity

The Saffery Rotary Walk is one of Guernsey’s largest charity fundraising events and has supported dozens of charitable causes. The walk is 39 miles and only one mile into the challenge walkers hit gruelling cliff paths. Some 17.8 miles later they eventually reach the coastal path where the course remains at sea level for the remainder of their journey.

I was approached to freshen up and redesign their logo in preparation for the next walk. To be used on all areas of publicity and merchandise associated with the brand, including awards given to people who go the extra mile for outstanding achievement, for the most money raised as well as those individuals who have given incredible amounts of time and support to the event over many years.

Follow the progress of this amazing event by visiting