Hell's Belles Roller Girls

British Championships Poster Design

‘Hell’s Belles Roller Girls’ are a Hertfordshire women’s flat-track roller derby team, founded in late-2010.

Ashamedly I had never heard of Roller Derby before – a fast-paced, full-contact sport played on quad roller-skates! Exploring the inherent ‘derby’ design styles for this project has proved fascinating and I’ve definitely caught the Roller Derby bug!

The girls are clearly passionate about their sport and that emanates through their enthusiasm and energy when they talk about it. I was thrilled when they asked me to design the posters and flyers for their British Championship home games.

I have great fun working on these projects for them and they seem delighted with the results.

Visit their website www.hertsrd.co.uk
Or follow them on Facebook by clicking here


The brief I provided had been quite vague and it is clear to me that Jooles is not only an amazingly skilled designer but also someone who takes the time to research and understand the needs of her client.
I had an idea of how I would like the artwork to look; I was amazed when I received the design and it was everything I had hoped for…and so much more. She interpreted the team, sport and theme perfectly.
The designs have received a vast number of compliments from the Roller Derby community and Hertfordshire Roller Derby are thrilled and proud to be one of Jooles’ clients.

Diane McCallum aka Babs Winds’er

League Director, Hell's Belles Roller Girls